With 12+ years across startups and scale-ups, I combine hands-on execution & leadership to shape products from 0-to-1 and beyond. I'm a product-minded designer who works closely with founders, product, and engineering to achieve business outcomes.
topi is a B2B fintech startup that provides a Device-as-a-Service (DaaS) platform aimed at transforming how businesses procure and manage their IT equipment. Being the first designer in the company, I built both the product and the design function from the ground up.
When a device subscription ends (End-of-Term), customers decide whether to upgrade, extend, buy out or return. I redesigned that whole moment into a smooth, trusted experience, lifting upgrades and adoption while laying the foundation for Ops automation.
With this initiative we introduced some flexible billing options (yearly billing, paid in advance), with the goal to increase acquisition, activation and retention of premium users.
Recently, I've been exploring how AI is changing the way I design and build products. Along the way, I've shipped a few small experiments and started working on something much bigger.
WORK IN PROGRESS
EasyShift
I'm exploring how to make shift planning easier for doctors and the teams coordinating them. After digging into the problem and validating the need, I'm now prototyping, testing and iterating on a solution. This one is an ambitious challenge!
BUILT FROM MOBILE
FlipPoint
During my son's volleyball games, I often struggled to keep score. I tried a few apps and found none that worked for me: too complex compared to what I needed, and too many ads. So, I decided to build my own. Designed and built between sets, then refined at home.
24H HACKATHON
WattNext
Built in 24h during Fixathon, hosted by Norrsken, WattNext helps lenders finance industrial heat pumps. It forecasts the electricity-to-gas price gap and the impact of policy changes, helping lenders identify which installations will remain economically viable.
1-WEEK SPRINT
TripTrack
In summer '26, I designed and built a web app to help me navigate a road trip with my family. What started as a personal need became a one-week sprint to design, build, and iterate, working between Claude and Figma.
Start with the problem
Understand the problem before designing the solution. The clearer the problem, the more effective the solution and its scope in achieving the desired outcome.
Keep things simple
Simplicity is the result of deeply understanding the complexity and making deliberate choices about what deserves the user’s attention, to create experiences that feel obvious, natural, and easy to use.
Lead through collaboration
Design is a team sport. Great solutions come from combining user insights, business goals, technical constraints, domain expertise, and feedback. Our role is to bring those perspectives together, facilitate productive discussions, and synthesize them into a clear point of view.
Optimize for outcome
Features are outputs. What matters is whether we improve user and business outcomes. The best solution is often the simplest one that creates the desired change.
Be persistent
Great design is not a one-shot act. It comes from consistency, perseverance, patience, care. Some ideas might need to wait, but “not now” doesn’t mean “never”. Capture what matters, wait for the right opportunity, and bring it back when the product, the team, or the momentum is ready.
Born and raised in northern Italy, at the foot of the Dolomites, I’m now based in Barcelona, where I live with my family.
Beyond design, product, and startups, I love spending time with my kids, doing road trips, camping, cooking, “relaxing” in front of a football match, and — whenever I can — skiing. And I’ll rarely say no to a beer with friends.
If you’re building something ambitious, or just want to chat about design, startups, or AI, I’d love to hear from you.