With 10+ years across startups and scale-ups, I combine hands-on execution & leadership to shape products from 0 to 1 and beyond. I'm a product-minded designer who works closely with founders, product, and engineering to achieve business outcomes.
topi is a B2B fintech startup that provides a Device-as-a-Service (DaaS) platform aimed at transforming how businesses procure and manage their IT equipment. Being the first designer in the company, I built both the product and the design function from the ground up.
When a device subscription ends, customers decide whether to upgrade, extend, buy out or return. I redesigned that whole moment into a smooth, trusted experience, lifting upgrades and adoption while laying the foundation for Ops automation.
With this initiative we introduced some flexible billing options (yearly billing, paid in advance), with the goal to increase acquisition, activation and retention of premium users.